[Edit: This answer is out of date as of Cassandra 0.8.1 -- please see the Counters entry in the Cassandra Wiki for the correct way to handle Counter Columns in Cassandra.]
I m new to Cassandra, but I have messed around a lot with Google s App Engine. If no other solution presents itself, you may consider keeping a separate counter in a platform that supports atomic increment operations like memcached. I know that Cassandra is working on atomic counter increment/decrement functionality, but it s not yet ready for prime time.
I can only post one hyperlink because I m new, so for progress on counter support see the link in my comment below.
Note that this thread suggests ZooKeeper, memcached, and redis as possible solutions. My personal preference would be memcached.
http://www.mail-archive.com/user@cassandra.apache.org/msg03965.html