Question

When I search for some sites like amazon in google , I see the link and description of amazon. Below the main link I also see some smaller links like Books , Music , DVD etc How can we get these links for our own site ? Are these sitemaps ?

Answer 1

Those are Google Sitelinks. You can block them by using Google Webmaster Tools, however they are auto-generated, and can only be remove-picked.

After Google Webmaster Tools:

Sitelinks are links to a site s interior pages. Not all sites have sitelinks. Google generates these links automatically, but you can remove sitelinks you don t want. (...) Sitelinks are completely automated, and we show them only if we think they ll be useful to the user. If your site s structure doesn t allow our algorithms to find good sitelinks, or we don t think that the sitelinks are relevant to the user s query, we won t show them. However, we are always working to improve how we find and display sitelinks.

Answer 2

These are generated automatically by Google for popular sites.

You cannot add them yourself, but you can make Google more likely to add them.

For more information, see here.

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