You re not invoking the right plugin. It should be:

mvn embedded-glassfish:run

Actually, I m using it like this: (with the same plugin repository you declared):

<plugins>
  <plugin>
    <groupId>org.glassfish</groupId>
    <artifactId>maven-embedded-glassfish-plugin</artifactId>
    <version>3.0</version>
    <configuration>
      <goalPrefix>glassfish</goalPrefix>
      <app>target/test.war</app>
      <port>8080</port>
      <contextRoot>test</contextRoot>
    </configuration>
    <executions>
      <execution>
        <phase>package</phase>
        <goals>
         <goal>run</goal>
        </goals>
      </execution>
    </executions>
  </plugin>
</plugins>

Update: Just in case, the fully qualified name of this plugin would be:

mvn org.glassfish:maven-embedded-glassfish-plugin:3.0:run

But using the short name works for me.

@Walter White (can t/don t know how to reply to your comment so I m answering instead): I ve read that scattered WAR s are not fully supported by embedded GlassFish v3.

Personally I m anxiously awaiting v3.1 with Timer and MessageDriven support. Hopefully web service support will be included as well. Does anybody happen to have a clue about an ETA for v3.1?

PS: mvn org.glassfish:maven-embedded-glassfish-plugin:3.0:run works for me. Will hook it up into a proper maven integration-test life cycle now.

This problem outcome from fact that 2 differnt maven-glassfish plugins exist with the same name. Try to use

mvn org.glassfish:maven-glassfish-plugin:run

Detailed explanatation of this problem you can find here.

see on github working example

mvn package embedded-glassfish:run

<dependencies>
    <dependency>
        <groupId>javax</groupId>
        <artifactId>javaee-web-api</artifactId>
        <version>7.0</version>
    </dependency>
</dependencies>

<build>
    <plugins>

        <plugin>
            <groupId>org.glassfish.embedded</groupId>
            <artifactId>maven-embedded-glassfish-plugin</artifactId>
            <version>3.1.2.2</version>
            <configuration>
                <app>target/${project.artifactId}-${project.version}</app>
                <port>8080</port>
                <contextRoot>${project.artifactId}</contextRoot>
            </configuration>
            <dependencies>
                <dependency>
                    <groupId>org.glassfish.main</groupId>
                    <artifactId>simple-glassfish-api</artifactId>
                    <version>4.0-b79</version>
                </dependency>
                <dependency>
                    <groupId>org.glassfish.main.extras</groupId>
                    <artifactId>glassfish-embedded-all</artifactId>
                    <version>4.0-b83</version>
                </dependency>
            </dependencies>
        </plugin>
        <plugin>
            <artifactId>maven-compiler-plugin</artifactId>
            <version>3.1</version>
            <configuration>
                <source>1.8</source>
                <target>1.8</target>
                <encoding>UTF-8</encoding>
            </configuration>
        </plugin>
    </plugins>

</build>
<pluginRepositories>
    <pluginRepository>
        <id>maven.java.net</id>
        <name>Java.net Repository for Maven</name>
        <url>https://maven.java.net/content/groups/promoted/</url>
    </pluginRepository>
    <pluginRepository>
        <id>maven2-repository.dev.java.net</id>
        <name>Java.net Repository for Maven</name>
        <url>http://download.java.net/maven/glassfish/</url>
    </pluginRepository>
</pluginRepositories>