Question

Google will now parse certain microdata (for example reviews) on your web pages and display the info in search results. They call this Rich Snippets

I am wondering is this page specific or domain specific?

I keep all my reviews on a separate review page thats linked to from the home page. But my review page itself is very unlikely to be displayed in a search result, more likely to be displayed is my homepage or product landing page. But being that the review microdata is not on these pages (but is on the website). I am wondering if the rich snippets will be shown for these pages?

Answer 1

They re tied to the page, effectively; a result which returns the homepage won t include content from another page. As with any other organic ranking scenario, Google aims to return the best individual page for a query; as such, if it percieves your homepage to be a more authoritive resource and result for the search query, it ll return that rather than the page containing the microformatted data.

I d tentatively suggest that the wider problem is one of value attribution, and that undertaking some page-level SEO in order to clearly signpost content/context, and to ensure that content is distinct and relevant at page-level (and in one place for one topic) might help.

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